When Samskip launched its service connecting Agadir to Europe, it marked the beginning of a new chapter in one of the most dynamic fresh produce regions in the world.

Like any new operation, the first season came with its challenges. Entering a competitive market, building local relationships, and ensuring consistent performance required focus, flexibility, and above all, commitment.

But it is exactly in these moments that true partnerships are built.

Supported by strong local teams and dedicated cold chain expertise, the service quickly found its rhythm. Shipments moved reliably, communication remained clear, and customers began to see the value of a solution they could depend on.

What started as a new entry into the market has now grown into something far more meaningful.

Today, Samskip is recognized as a trusted and preferred logistics partner for temperature-controlled cargo in the region. Customers are not only choosing the service, but returning, planning their supply chains around a solution that delivers consistency and confidence.

Samskip CEO Ólafur Orri Ólafsson, “What we have achieved in Morocco is something to be truly proud of. Entering a new market is never without its challenges, but it is how our teams responded that made the difference. Their commitment, resilience, and focus on delivering for our customers have turned this into a strong and reliable service. This is exactly what Samskip stands for.”

Samskip Morocco Sales Executive, Mariam Oubelkacem, “From the beginning, our focus was on being close to our customers and really understanding their needs. As the season progressed, we saw that trust grow. Today, customers are not just using the service, they are relying on it. Confirming the next season is a great sign of that confidence.”

With the upcoming season confirmed, Samskip will continue to build on this foundation. Further strengthening connections, refining operations, and supporting customers with reliable cold chain logistics between Morocco and Europe.

Because in the end, growth is not just about expanding into new markets.

It is about earning trust, delivering consistently, and staying committed, every step of the way.