News
Samskip places all of its global activities under one brand and introduces its new corporate identity
Samskip has confirmed that with effect from 30 September, 2006, it will be applying the Samskip brand to its entire global operations, thus phasing out the Geest North Sea Line name and also that of Seawheel, which was acquired by Samskip late last year. A distinctive corporate identity has been introduced and is being applied to all new ships, buildings, vehicles and equipment owned or operated by Samskip.
Announcing this news, Samskip Chief Executive Officer Michael F Hassing stated:
“This is an exciting day for the company and its staff. With the new corporate identity, Samskip’s diverse activities are being united and we will go forward as one company with one brand and one system. Every employee of Samskip will be part of the same team and will have full access to the global resources of the company.”
In conjunction with these latest changes, Samskip executives have been working systematically on a new development strategy for the company. Amongst other things, this will seek to maximise the benefits achievable through utilising fully the skills, talent and experience of the many employees working for Samskip around the world.
Samskip is active within three main business units being:
- Iceland and Faeroe Islands Service
- Multimodal Container Logistics
- Worldwide Reefer Logistics and International Forwarding
Samskip is now active not only in Europe but in Asia and the Americas. Building on its traditional Icelandic skills relating to the storage and transportation of seafood productions, it has expanded internationally. Its Reefer Logistics business is showing strong growth in Asia where it has offices in China, Vietnam and South Korea and the company has recently opened two offices in Brazil as it broadens its cold chain logistics activities to embrace the transportation of fresh fruit and vegetables. In Europe, its temperature-controlled warehousing and distribution activities have grown both organically and through acquisition with Iceland, Scandinavia and the Netherlands being important hubs for this market.
In Iceland, Samskip is an established company in the domestic distribution market and an active airfreight forwarder. It maintains regular container shipping services linking Iceland and the Faeroe Islands with Scandinavia, the UK and mainland North European ports.
The Multimodal Container Logistics unit is made up by putting together the best of Geest North Sea Line, Seawheel and Samskip creating the largest multimodal transportation network in Europe and beyond.
Multimodal Container Logistics, in terms of both management and operations, will continue to be centred on Rotterdam and will focus on providing door-to-door container services throughout most of Europe, utilising shortsea shipping, road, rail and inland waterway modes as appropriate to the needs of its customers.
“We want to shape a strong ambitious company, a leader in the global transport market, yet one that maintains the close personal relationships that we know our customers appreciate” says Mr Hassing.
